The best upsells don’t feel like selling. They appear in the client portal at the moment a couple is already thinking about that part of their day — and they sell themselves.
1. The pre-wedding photo session
Surface it when the couple confirms their photography service. It’s a natural extension, it’s high margin, and couples who see it offered in their own portal add it far more often than couples who have to be asked.
2. Welcome drinks upgrade
Show it while they’re reviewing their drinks package. A sparkling reception upgrade priced per head is an easy yes — and the quantities flow straight through to your costing.
3. Late-night food
Position it alongside the evening timeline. When a couple sees their band finishing at 11pm, a midnight snack station suddenly makes sense to them.
4. Ceremony styling extras
Aisle flowers, arch upgrades, candle packages — attach them as optional add-ons to the ceremony service so they appear exactly when the couple reviews ceremony details.
5. The guest experience bundle
On-the-day stationery, favours, a guest book station. Bundle small items into one tidy package with a single price — small extras convert better together than apart.
Why the portal does it better than you can
Upsells in the portal work because there’s no social pressure. The couple browses extras the way they browse a menu, on their own time. Planners using portal upsells report average booking values rising by 15–20% — without a single awkward conversation.